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Follain Supports Black-Owned Beauty Businesses

Commits 15% of shelf space to Black-owned brands.

Follain has launched seven new EWG Verified products at Ulta Beauty, the largest beauty retailer in the U.S.   In addition to its house brand, Follain curates and sells in its own stores clean products from a range of brands to meet consumer demand for healthier skincare, body care and cosmetics. Now its new EWG Verified skincare line will be sold at almost 400 Ulta Beauty stores and online.   “Because of Ulta’s sheer size, Follain’s EWG Verified products may push other companies to embrace heal...

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